For me its like a false sense of security, its all bright colours quirky child noises fun and games a lil happy time especially the cow being sucked up by an alien space ship and the shark fin trolley. Then the Jesus bit with the dog sound is like a slap in the face - its like the fun and games are over! Don't be fooled and stop staring magpie, these toys are not safe! Their cursed and if you look into their sparkly eyes for too long you'll start bleeding from the wrists you foolish sucker! Put the fucking apple back now!